Google Search Story Tutorial
March 4, 2010
After the 2010 Google Super Bowl ad I was inspired to try my hand at making one of these very cool screencast videos. In case you missed the blog post about it, here is the Google ad that aired and my first attempt to do one:
Check it out and leave a comment and/or Tweet it if you like! 
Lot’s of folks want to know how I did that so I made a tutorial covering the details. Here ya go:
PRESS PLAY
I talk about a couple of main concepts used in this video that are applicable in a wide variety of screencast work:
1. Recording in “Scenes” - Have you ever gotten frustrated with trying to record a video because you messed up at some point or gotten out of sync? Maybe you’re just trying to do too many things at once!
2. Recording for Clarity – A couple of useful tips for getting crystal clear captures.
3. “Speed Typing” Effect – 3 ways you can get the nice fast typing effect.
4. The Power of Music – Music = Emotion and can change the entire “feel” of your video and the emotion of your message.
Cool Search Tips
Doing standard searches can be effective when telling your story but don’t forget to think “outside the box”. Here are some links to interesting things you can use that you might not know about:
- 15 Awesome Google Search Tips and Tricks
- Google Search Tips (Ultimate Google Guide)
- Top 10 Obscure Google Search Tricks
- Google Search Tricks and Tips
Music Links
- Stock20 – Register and get a song comped to you
- MusicBakery
- Digital Juice
- StudioCutz
Please leave a comment and/or Tweet!
Enjoy!
Lon
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March 4th, 2010 at 4:32 pm
Excellent post Lon. I learned several new things today
March 4th, 2010 at 7:09 pm
Lon,
Thank you so much for all your video tutorials. I have been following you for quite some time and without fail, every video I watch I pick up a very significant little JEWEL that helps me tremendously. I saw Andy Jenkins do the speed typing on one of his videos and I knew I had to learn that technique. And low and behold, here comes Lon with an explanation within a week of me seeing Andy’s video.
I really appreciate what you do.
Have a great day,
Alan Breen
March 4th, 2010 at 7:52 pm
Hey Lon, I just learned some stuff that will help me with my “demo” video. Thanks dude! You rock
- James
.-= James Grandstaff´s last blog ..FAQ #4: How Do I Create Downline Duplication? =-.
March 4th, 2010 at 9:21 pm
Great video, Lon! Like you, I really enjoy seeing more and more marketers learning to use video in their marketing mix – it’s raidly becoming a necessity for those wanting to get noticed in an overcrowded and noisy niche like Internet Marketing.
In the 70′s a production suite was $500,000. In the 80′s or early 90′s the AVID system dropped that to $50,000. Now, a home computer, HD Cam & great editing software like Camtasia, Sony Vegas, Corel Video Studio Pro and Pinnacle Studio Pro can all be had for under $5,000 in total! With fast hard drives up to 2 TB now, we just need faster RAM & processors for rending 1920×1080 HD avi’s and we should see a real explosion of HD videos being used regularly! Hopefully some hardware manufacturer is working on a system for rendering video faster, like the VRAM on high-end video cards but optimized just for full-motion video…
.-= Doug Champigny´s last blog ..Video: Build Traffic & Build Opt-In Lists At The Same Time =-.
March 4th, 2010 at 10:39 pm
Hey Lon,
That was fun to watch. I wished I had seen it BEFORE I did a Google Search story for my client. Like you, I tried the speed typing effect in Camtasia and since you can’t really preview it I ended up running short on video and long on music because of how the speed typing sped up the video in so many places. I think if you render the whole thing first then come back and add music later you can solve that problem. If you want to see the video I created it is up at Screencast.com here
http://www.screencast.com/t/NzI3ZTZlMzgt
March 5th, 2010 at 7:24 am
in a word, stunning
i love your sound effects
excellent demonstration of
setting the mood with
music…
thanks for all the tips,
gotta go try some of those
tricks…
.-= Jeff Davis´s last blog ..Hidden, REALLY Cheap Traffic Source (Free Video)… =-.
March 5th, 2010 at 4:30 pm
Hi Lon,
Thanks for showing this video. I learned a lot from it.
March 9th, 2010 at 4:05 am
Lon,
Great video on how to do that cool Google search video. I’ll be sure to make a cool promo video using this technique and share the results.
Thanks for all the great Camtasia training, you can tell you put a lot of time and effort into making your videos fun, entertaining, and informative!
Brian
March 13th, 2010 at 10:11 am
Fantastic post Lon.
I am quite new to making Camtasia videos so the bit about using markers was very useful to me.
I will be attempting to produce my own Google Ad type video and will post back here when I’m done.
Thank you.
Ian
.-= Ian Worrall´s last blog ..Official Store Opening =-.
August 16th, 2010 at 6:40 pm
[...] I also did a tutorial that explains it HERE. [...]
September 14th, 2011 at 9:16 pm
Lon,
Just a newby suggestion to make this more clear…I wish you had told me on the front end to not do any editing in Camtasia, but rather to do all editing in Sony Vegas.
I edited the whole project and then when I got ready to put into Vegas to manage the typing speed found out that I had to start with the individual AVI extracts from the camrec files.
Still a great video tutorial, but wish I had just started in Vegas. Thanks.
Howard