It’s called Easy Video Player and as the clever name suggests it creates video players…easily.

The product was developed by Josh Bartlett and is a standalone piece of software that is installed on your web server so it’s accessible from any computer…Windows or Mac

And what it does is make the rather complicated task of creating very useful customized video players…ummm…easy!

Here’s what I got:

This player includes some very interesting things especially relating to video marketing…

The actual “player” itself is an open source piece of work called Flow Player.

I like this player and have used it before…it looks good and has lots of your standard “nice to have” player features…

So…what does all this have to do with the Easy Video Player software?

You see, it’s all about taking your video produced in either FLV, MOV, MP4, or M4V and easily…

Putting it into the Flow Player WITH…a bunch of cool additional features!

And what are those?

Here’s what it will do for you:

Here are a few sample reasons why this software has grabbed a spot in my video toolbox.

1. Opt-in Form in Video

Normally, if you want to collect a name and email after presenting your compelling video content you need to put an autoresponder opt-in form somewhere on the page that contains your video.

That usually works ok but means a lot of work creating the page with proper formatting and all that and if I post the video on a blog, I have to be very specific about where the form is…

It can be quite a formatting and html or php challenge!

With this player, you can embed the opt-in form right IN the video player itself…so you can have any video, placed on any web page, act as it’s own listbuilder!

This is…NICE!

I’ve created a sample video of this feature below:

I’ve created a special mailing list where I’ll be sending out more tips and tricks on using EVP as I work more with it…

Just watch the very short sample clip and try out the form. This list will ONLY get video tutorials on EVP…how I’m using it, how to use it with Camtasia and WordPress, what my results are, stuff like that.

2. Buy Button code right inside the video.

No more messin’ around with watch this video and scroll down and click the buy button…boom!

Right there…done!

Again, the real power of this is that you can create “stand-alone” sales videos.

Sample video: Help Buy Lon a 2005 Porsche Carrera GT? Please?

3. Automatic Redirect Sample.

In this video sample I use the Redirect feature to automatically send the viewer to a sales page. Notice how I tell the viewer what’s going to happen at the end of the video…

The Cons

I haven’t really found much that I don’t care for in this product. Most of the things are limitations of other software or platforms like WordPress. For example:

* If you use the Visual Editor in WordPress after pasting your player code into the HTML view, WordPress strips out the script code rendering your video unviewable. Uggg….the workaround is to NOT use the visual editor ever. You can use any external HTML editor to write your posts and then just copy / paste the code into the HTML view on WordPress…or…my preferred method, use a plugin like EmbedIt.

* The software “times out” and will log you out. I guess that’s a security feature but it’s kind of a pain if you are working on uploading, customizing, and messing with getting the player just right and all of a sudden…boom! You are logged out! Be sure to save early and often to keep this from affecting your workflow. I’m not 100% sure what the timeout period is but it did hit me a couple of times in the beginning…

* Some things may not be cons…I’m just not sure about them yet. For example, I don’t see a way to increase the preload buffer time to make sure enough of the video is pre-loaded to ensure smooth streaming and playback. I’ll let you know what I find out. This, again, may be a limitation of FlowPlayer and not EVP…

* Not really a drawback but something to be aware of: If you want videos with a Table of Contents I haven’t seen a way to configure that. In this case, you’re better off using Camtasia’s player or the JW player.

The Value

The product currently costs a one time fee of $127. There is a Mastermind membership that you get to check out for free and then continue with if you like but this is completely optional and you can quit at any time! The software may also go to a monthly cost structure in the near future so grabbing your own copy quickly to use as much as you like might be a good idea.

Considering all you get and what it will do for you, I think this is a great value. Compare this to the JW Player which is about $80 per website and doesn’t really do any of the embedded marketing functions…

Overall, nothing in this list is anywhere close to a show-stopper for me and I can heartly recommend this player.

Here’s what you can do next:

To check out all the features and grab your own copy before it goes to a monthly fee to use it, just click the graphic below:

Have a comment or a question?

Post it and I’ll see if I can help!

Thanks,

Lon

If you have ever tried to get your Camtasia videos on a web page before, you know that it’s not really very easy. Copying and pasting code can lead to mistakes and complete frustration. Ask me how I know that!

This method uses a pretty straightforward bit of HTML formatting called an IFRAME. A real headache saver…

To check it out in full quality and have access to links to all the resources mentioned in the tutorial, check it out here:

Embed Camtasia Videos Tutorial

Let me know what you think by leaving a comment!

This is a sample preview of some really great, user-requested content that will be in the soon-to-be-launched Screencast Profits version 2 Platinum Members Area!

If you think this might benefit others you know, why not Tweet It with the button below? Thanks!

Hope this helps,

Lon

Screencast Profits Version 2 will be very focused on user requested content!

So…

What can I show you?

What can I help you with?

What drives you crazy about using Camtasia?

What am I currently providing that you like or what could I do better?

I’d love to hear any and all comments you might have so just drop a note in the comments section!

And…this Thursday, June 25th, at 6PM Pacific Time (9PM Eastern) - I’ll go over comments and questions on a LIVE webinar session where you can ask whatever you like!

To catch this free, open discussion just click this link to register and I look forward to chatting with you then!

REGISTER—> Camtasia Q & A Webinar Session with Lon Naylor

Lon

Well…yes! There are! I’ll be covering several in upcoming issues but here’s one that I’m playing with right now:

ScreenToaster

Now…generally I don’t associate the words “screen” and “toast” used in the same breath as being a positive thing but this interesting completely web-based app seems like it has some promise.

Just create an account, log in, hit the big red Start Recording button and go!

You can watch a demo here:

ScreenToaster Demo

Check it out for yourself and let me know what you think.

ImageChef offers some creative ways to customize stock images with whatever text (and/or images) you like. It’s a quick and easy way to whip up a “just right” message into a nice image you can put into Camtasia videos, PowerPoint slides, post to web and social sites…cool!

[viddler id=d16f4b98&w=437&h=370]

G Allen likes Screencast Profits

As I was going through my helpdesk for Screencast Profits today (yes…I still answer all the tickets personally…for now) I came across one that wasn’t about a problem.

It reminded me of why I do this.

It from G Allen Roberts and I thought I’d share it because it was really great to see someone that shares my passion for killer Camtasia videos!

Here it is:

Lon,

This is a great program (NO it’s FREAK’N Awesome) and I’m really enjoying the content.

This information has really saved my ASS.

I was about to release a DVD video project that would have really SUCKED if I used my old boring outline and video techniques.

I really like your nuggets of marketing truths through out the videos ie, AIDA, quotes from Stephen Covey and others.

I’ll make you a testimonial video for your sales in a week or so. (If you like it of course)

I’ll definitely share this program with my list and
all my new subscribers.

I got your link via “Caterpillar to Butterfly Marketing” forum.

I purchase Hyperjava from Mike Filsiame. The marketing training bonus that came with the software I think
are more VALUABLE than the software itself.

I’ll make this short… Thank You for all your work.

You have great VALUE.

Warmly
G Allan Roberts

http://www.gallanroberts.com

Thanks Mr. Roberts…

You made my day!

See what has G Allen all fired up about at ScreencastProfits.com

This guy (fungun1970) has pulled this off by basically tricking people into watching at least some of his video by taking a brilliant Title:

“full version tina fey as sara palin saturday night live”

And using Tags:
“tina fey sara palin saturday night live hillary clinton amy poller”

Certainly, a VERY popular bit of content, right? WRONG!

I will only waste 29 seconds of your time for you to find out why…I would risk the copyright infringement but I’d be curious to see what kind of clicks he’s getting to his MySpace page!

[youtube]http://www.youtube.com/watch?v=jV4r7SDab4I&feature=related[/youtube]

For a more honest approach to better videos, check out ScreencastProfits.com