Shock and Awe Coolness

March 12, 2010

I study stuff…

It’s kinda what I do and how I come up with new tips & tricks and continue to expand my Camtasia video skills. I also find that watching what’s going on is essential due to the fact that “what works” and what people want changes SO fast.

In my almost 10 years of studying the evolution of marketing on the internet, I’ve found that most people don’t “get it” …but a handful of people do. And those are the people I study the most.

Why do some marketers struggle to get any kind of significant results and a select few absolutely CRUSH everything they touch?

Well…study them to find out!

Frank Kern is one of those folks I mentioned. If you’ve never followed a Kern launch, I suggest you do so because there simply is none better. I posted about the first step of list generation with a viral video tactic he used recently.

The actual launch phase is now in full swing and you can follow along by getting into the flow and watch the video sequence HERE:

Let me be clear about some things once again:

• Yes, that’s an affiliate link. I guess it would be stupid not to use it.
• I am NOT recommending the product. I have not seen it or used it.
• It’s gonna be expensive and not for everyone.
• I’m not even taking the time to put together a bonus like most of the 10 gazillion emails you’ll see for this.
• In fact, if I were you and was interesting in buying? I’d probably find someone with a huge bonus and buy it from them…

I don’t care if you are interested in it or not and I’m not trying to get you interested in buying it…but I suggest that you study the process.

Hidden in the outstanding free content and strategies Frank gives away in these videos are the actual elements that make this launch flow so effective.

Can you spot them? Leave a comment and let me know what you find and what you think! I’ve listed some of my favorites so far below.

Please, let’s NOT get into any kind of ethical debate over semantics or specific tactics. I get that some folks don’t like anything that has to do with “sales” or persuasion. I concede that Frank is a master at ninja NLP mind tricks…so be it.

I’m focusing on some core concepts:

• The “story”, imagery, and sound MAKE this video series compelling. As video marketers, we can rock like this too.
• Selling sucks and is hard! Instead, I want to draw people towards me and not simply push stuff .
• Success is in the VALUE that you provide.
• Doing this is a lot more work!
  Online Pharmacy Comprar

  But I’m getting REALLY tired of lazy ass marketers…

And, as Frank puts it:

1. Be SURE you know what they want (and that you can actually help them get it).

2. Demonstrate you can give it to them by helping them right from the start.

3. Make an offer that’s obviously a no-brainer for them …and do so kindly – with their best interests in mind.

4. Give them a reason to take action now.

The philosophy that we are “paid in direct proportion to the value we provide to the marketplace” is one that I completely subscribe to and I hope that most of my members and subscribers would think that I follow.

I also love the saying:

“Shock & Awe Coolness”!

And Andy Jenkins recent launch of the Video Boss coaching program was another perfect example of a well executed pre-launch flow using basically the same video flow as the main sales tool.

I recommend this excellent post by Andy as a great example of the strategic thinking behind these two launches:

I’d like to show you how NOT to build a list
by Andy Jenkins on March 6, 2010

I absolutely love the thinking and systems behind these launch examples and can’t wait to put together a sequence of extreme value and relationship building content for my next big launch.

Your thoughts?

Lon

Posted in Cool Samples, Video Marketing