Tags for Video Marketing

January 29, 2009

One of the most important elements to a successful video marketing campaign when using video sharing sites like YouTube is making sure you are using effective TAGS.

Tags are keywords that describe videos. For example, a surfing video might be tagged with “surfing,” “water,” and “waves.” Users who enjoy watching surfing videos can then search for any of those terms and that video will show up in their search results. Tags help you label videos you upload so that other people can find them more easily but the problem is that YouTube only allows single tag words and NOT keyword “phrases”.

Here are some Top Tagging Tips:

1. Research other videos in your niche that have lots of views.

What tags are they using? Checking these can give you some ideas…but more importantly:

“What combinations of tags do they use that users may be entering in to get specific results?”

Think of these combinations as keyword phrases used in Adwords and Search Engine Optimization (SEO).

So for a surfing promotion, if you went surfing in Waikiki in your video, you could include “surfing” and “Waikiki” in your tags. Users who search for “surfing Waikiki” find your video more easily than users who search for “surfing” or “Waikiki.”

2. Use your Tags in your Description text.

Including them in the text likely makes your video appear more “relevant” and more desirable for YouTube to return as a search result.

3. Do Keyword Research to find good tags.

Another great tactic is to do good ‘ole keyword research for what your market is searching for. AdWords ads can provide valuable info in this area. Why? Because, if someone is spending money to advertise for specific keywords & phrases then you can bet it’s because those words are getting searched…and are profitable.

People search YouTube the same way they search Google.

Here are my favorite tools for keyword research:
PPC Web Spy
This new tool from keyword legend Brad Callen integrates with Firefox and provides outstanding data with the click of a button. I totally LOVE this tool! Oh…and it’s yours – FREE!

Get it here: PPC Web Spy

SEO for Firefox

Another Must Have tool I use is called SEO for Firefox from SEO Tools. Their motto is: “Learn. Rank. Dominate”

Soooo appropriate! This thing has a laundry list of features as long as your arm and I use it on a daily basis to see check trends, PR rankings, backlinks, find potential partners…tons of stuff!

Enjoy and don’ t forge

t to do your homework!

Posted in Resources, Video Marketing, YouTube