June 20, 2013
Well, Video 1 for Andy Jenkin’s new product launch is out:
Be sure to sign up and watch all the awesomness HERE:
==> Video Genesis Prelaunch Videos <==
I’m busy “de-constructing” the top tips and will have my take and adding specific additional and, of course, Ripping Off The Boss!
It turns out that Andy, Mike, and I are all very much on the same page when it comes to how to create marketing videos that don’t suck. In fact, I ve been teaching (and preaching) almost ALL of the same strategies for the last five years!
Here are several of the main points I’d like to begin highlighting:
1. Sloppy videos just DON’T cut it anymore! Remember one of my main taglines? “Friends Don’t Let Friends Make Crappy Videos!”
2. I ALWAYS create a script. The Message Is The Master…
3. Audio is a HUGE part of your video. If your audio (and narration) stink…your video is doomed.
I’m going to let Andy and Mike handle the video camera stuff and add some value by offering a new method I am now using to create very tight, well planned, visually engaging “presentation style” video content.
Check out this method for recording PowerPoint slides as video and let me know what you think:
This method does require PowerPoint 2010 or higher. Also, if you don’t have the Audacity Audio Editor, you can get it here for free:
What do you think?